Vossen Wheels has officially opened its brand-new Hybrid Forged Manufacturing and Distribution Center in Houston, Texas — a state-of-the-art facility that represents the single largest operational expansion in Vossen’s history. This isn’t a satellite office. This isn’t a warehouse. This is a full-scale, purpose-built manufacturing and distribution powerhouse, and it changes everything about how we serve our customers.

Why Texas?

Because scale demands strategy. Houston puts Vossen at one of the most connected shipping hubs in the country — slashing transit times for customers across the South, Midwest, and West, and allowing us to get wheels to the people who want them faster than ever before. With room for over 200,000 wheels, location isn’t just a convenience, it’s imperative to the success of the operation.

Inside the Houston Facility

Much like our Miami Facility, Houston will house two mirrored operations like our singular robotic cell in Doral. Encompassing 3 CNC machines per cell, two robots will serve as the feeders for these and streamline the manufacturing process. Next to it in the process of our Custom Tailored Program, a full powder coating line built entirely around automation. The Houston facility was designed from day one to run at a level of precision and output that simply didn’t exist in the Vossen operation before. Hybrid Forged production — previously split across our Miami operation — is now fully consolidated in Houston, where the infrastructure, the automation, and the scale are purpose-matched to the product.

And then there’s the inventory. In the pictures below, you’re looking at roughly 20-25,000 wheels, and that wouldn’t even complete half of the bottom row of our pallet racking. Ultimately housing 200,000 wheels in stock at any given time. For dealers who need to move fast and customers who are done waiting weeks for wheels, this is the answer. Houston exists so that when you’re ready, we’re ready.

Miami Isn’t Slowing Down — It’s Leveling Up

With Hybrid Forged production moving to Houston, our Miami facility is doing what it’s always done best — and doing more of it. Additional CNC machines are coming online to push Forged Monoblock and 3-Piece production to new heights, and a brand-new state-of-the-art automated Powder Coating cell is being launched specifically to support our Automated Forged Program applications. As Miami gets refined and sharper, Houston will take the stress of our Hybrid Forged production, with room to grow.

None of This Happens Without You

A facility of this scale doesn’t get built in a vacuum. It gets built by years of trust — Celebrating our 20 Year Anniversary year, we could not be more thrilled to open this facility on such an iconic year for us. From the customers who chose Vossen for their builds, the dealers who put our wheels in front of their clients, and the distributors who helped us reach every corner of the country and beyond. This expansion is a direct reflection of that support, and we don’t take it lightly. Houston exists because you believed in what we were building. Thank you — genuinely — for getting us here.

What’s Coming at the Houston Facility

The Houston location isn’t just a place to make and ship wheels — it’s going to be a destination. We’ll be expanding our team with new career opportunities and positions based out of the facility, and we have plans for events and activations that will bring the Vossen community directly to Houston. More details on both fronts are coming soon, but if you’re in the area — or willing to make the trip — you’ll want to stay tuned.

This Is What’s Next

Two facilities. Two focused operations. One goal — to build and deliver the best wheels in the world at a speed and scale that no one in this industry can match. Houston is open.

Vossen’s next chapter of Engineered Art has begun.

Vossen Houston | Phase 1

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At Vossen Wheels, innovation and craftsmanship are at the core of everything we do, and this year’s 2024 SEMA display was the ultimate expression of our brand’s ethos. Standing over 100 feet long, this was the largest and most ambitious booth we’ve ever created. It wasn’t just a showcase—it was a statement. Our in-house engineering team fabricated the entire structure in phases to assist with assembly on site in Las Vegas. Each and every display shelf was held together with custom branded aluminum plates, bolted to T-nuts… 13,000 total to be exact. The booth was entirely handmade, meticulously constructed with extruded T-Cell aluminum, showcasing the perfect balance between modern industrial design and premium aesthetics. Every element was purpose-built to encapsulate the essence of Vossen: Passion, Precision, and Performance.

The entrances to the booth were illuminated with custom LED lighting that guided attendees into our private gallery after being greeted by our hostesses. Inside, over 100 of our latest designs were displayed, including our all-new Vossen Forged VPS Series, our newest additions to the 8-Lug market with the GNX line, and additions to our customers favorites. On one side of the booth, are latest forged designs were displayed, on the opposite side was our entire Hybrid Forged range. Included in the display were new visions from our collaborative wheel partners at Champion Motorsport, Novitec and Urban Automotive. At the outside of the booth, the 20×100 expanse couldn’t be missed with bold, branded red plexiglass walls on the exterior added a striking visual element that turned heads and created a buzz throughout the event. These walls stood out visually in our token color, Vossen Red.

This year’s SEMA display was more than just a booth—it was a celebration of the relentless pursuit of perfection that drives Vossen. We wanted to give visitors an unparalleled experience, blending cutting-edge design with our unwavering commitment to innovation and our brand integrity. Each afternoon, our dealers and distributors were welcomed for an open bar experience to set the stage for the evening’s in Las Vegas. From the materials used to the layout of the wheels, every detail was carefully considered to make this booth an iconic centerpiece at SEMA. We are proud to have set a new benchmark for our brand, and we’re already looking forward to pushing the boundaries even further in the future. Thank you to everyone who visited and shared in this moment with us—see you next time.

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The HF-7 Hybrid Forged Wheel is meticulously engineered to meet the demands of premium electric vehicles, including esteemed automotive brands such as BYD, Zeekr, Li Auto, and Tesla. These brands represent the forefront of the EV revolution, and our HF-7 wheel is crafted to complement their excellence.

One of the standout features of the HF-7 is its distinctive highlight of green on the center cap, symbolizing the green license plates that are emblematic of electric vehicles in China. This unique design element adds a touch of elegance and exclusivity to your vehicle.

At Vossen, we understand that the Chinese market is rapidly evolving, with a growing emphasis on cutting-edge technology and a race for modifying these new and upcoming platforms. The HF-7 Hybrid Forged Wheel embodies these values, offering a perfect blend of style, strength, and sophistication. Crafted using our advanced Hybrid Forged process, the HF-7 delivers unparalleled performance, ensuring a smoother and more efficient drive.

We invite you to experience the unmatched quality and luxury of the Vossen HF-7 Hybrid Forged Wheel, exclusively available in China through Zero Racing.

Using our Custom Tailored Program, our state-of-the-art robotics bridges the gap between forged wheel customization and cast wheel affordability. Our robotic automation for Hybrid Forged wheels will CNC your wheels to virtually any desired bolt pattern, center bore, and offset with the highest precision & efficiency for your vehicle’s wheels.

To finish it off, Vossen Valve Stem Caps fit perfectly, along with our built-to-order Wheel Care offering to maintain the Custom & Standard finishes. 

Vossen Hybrid Forged HF-7 EV

Hyper Black
Available Now through Zero Racing

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When conceptualizing ideas and methods to showcase our newest designs, one main recurring theme was more prominent than most– Consistent media across the board from clients to consumers. Our brand image and presence is everything to us and our customers hold continued high standards for this reason. The display had to be as good, if not better than our product.

Being from Miami, we have the repeated luxury of art and design being showcased so frequently in our backyard. What more perfect way to display our latest additions than a massive 50×30′ gallery amidst the madness of the Las Vegas Convention Center.

We chose this design for a modern, art gallery style to allow our customer’s and client’s to be “removed” from the show when they enter the show. The walls were purposely made 16-feet high to match the average height of our factory machines and layout so it’s strictly just the wheel details being exhibited. The ledges were placed at 4-feet high to put the intricacies of the wheels at eye-level for any of the visitors. The upper bar-sconces were mounted at 8-feet to allow light to travel down on both the Vossen Red walls and the top of the wheel barrel to emphasize width and design. 

The lighting for this showcase was a feat in it’s own as we wanted to match our same studio style lights but allow the booth-visitors to get a similar image on their cell-phone, flash free. Over 1000 feet of dot-less LED’s were used for lighting the wheels in this showcase, and 50 RGB tubes were utilized for the hint of red beneath the ledge as you walked through the booth. 

Covering all of the 50×30’ gallery was a custom-made 0% black-out curtain with a gloss white backing up-top. This bounced the convention center lights back up away and allowed us to control 100% of the lighting for our booth. On the Left and Right side of our meeting rooms, our Vossen V-Shields were made in high-density foam to project our videos and content in 4K for customers to view as they walked through the gallery.

The outer pillars on one end of the booth showcased our most-popular Hybrid Forged 5-lug designs like the HF-5 and all-new HF-7, while adding in the latest addition to our offering, the first floating-center cap Hybrid Forged wheel: The HF-8.

At the opposite end, the same design was mirrored to showcase our 6-lug Hybrid Forged Wheels and teased the booth visitors with an entirely new center-cap that was hand-delivered just for this event.

In the center of attention were our meeting rooms while on the outside walls 25 brand-new designs were carefully placed. Amongst them was our S21 series received 3 additions that will be available in Monoblock, 3-Piece, and Carbon applications.

Every aspect of this booth had a multi-functional purpose or intention behind it— Our brand image and presence is everything, so every image captured by our visitors already exceeds expectations. Overall, this exhibit took a massive amount of teamwork and man-hours— plenty of sleepless nights were had to ensure it’s success and it was worth every second. 

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Our sales, customer service and manufacturing teams are fully operational. We are currently allowing all staff that can work from home to exercise that option while our factory and warehouse staff are taking every necessary precaution to stay safe. 

At this time, disruptions are minimal and clients are receiving the same high level of service. 

We want to thank all doctors, nurses, first responders and all those who are on the frontlines fighting this crisis for their sacrifice, hard work and dedication.

Sincerely,

Team Vossen

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The Engineered Art Gallery at the Waldorf Astoria in Las Vegas was the place to be during SEMA earlier this month. With the full 2020 Vossen Wheels lineup on display, as well as a detailed guide through the Vossen Forged manufacturing process, the gallery’s focal point was the robotic demonstration by our partners at IA Robotics (@ia_robotics.s) and Fanuc America (@fanucamerica).

A wide variety of cars were on display out front, from the new Supra by Ultimate Auto (@ultimateauto) to the Urban Automotive (@urbanautomotive/@tagmotorsports) G700s, with Novitec widebody cars and Audi R8s in between.

Meanwhile, at the SEMA Show, a new, improved version of last year’s centerpiece, the Vossen Wheel Tree Sculpture, was on display to show the new lineup to the masses passing through. With nearly 40 wheels and a 360° view of the display, the tree was a refreshing sight to see in the otherwise-repetitive trade show environment.

Many thanks to our partners at the Waldorf Astoria (@WALasVegas) and Identity Brand (@IdentityBrandLV) for their help making such an event happen, and thanks to everyone that attended our private gallery and that stopped by the SEMA 2019 booth.

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Going back to 2010 at our first Camber event in Europe, Marius and his team have always taking the event space by storm with an out-of-the-box approach. No two event setups are the same and the individualism in each element is a perfect marriage with the Vossen brand. We’re beyond stoked to announce our collaboration with Camber and have a slew of events on tap to hit the European markets with fresh content. What better place to launch the collaboration than at Essen Motorshow!

Camber approached us with an open element booth design with a rooftop area for activations and plenty of room for branding– we wanted to have a touch of Miami to the design elements for the second phase, so the retro wave inspired artwork was a must for the Miami Vice relation. On top of exclusive merch and promotional items, we showcased our unreleased S21-08 on the R44 M3 Touring. This car, although big enough to haul the trailer for the booth supplies, fit right at home in the front of the booth– if the size wasn’t enough for people to spend time looking at, the hood of the M3 stayed at home to showcase their brand-new turbo kit for the platform.

This is the first of many event activations and branding experiences with Camber and ourselves — we’re excited to get out and about to other shows around the globe. Want to see us at one? Drop us a line and we’ll check it out.

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Vossen Dealer Retreats are not your typical trade shows. And by that, we mean that each attendee is hand-picked and the intention of the retreat is to further develop relationships with the people who have helped shaped this business since its start: our dealers. While many industry events focus solely on showcasing products and services to potential buyers, Vossen Dealer Retreats prioritize building relationships and fostering an environment of collaboration and innovation within our global dealer network.

For our first dealer retreat since the pandemic, we chose the picturesque Sri Panwa Resort in Phuket, Thailand. Situated on 40 acres of lush greenery, we transformed a 4-Bedroom Villa into a showroom for some of our top dealers in Asia and Australia. 25 of our newest Vossen Forged designs were on display, along with wheel accessories and new Hybrid Forged designs that’ll be launching later this year.

Unlike traditional trade shows, which can be overwhelming and impersonal, Vossen Dealer Retreats provide a more intimate and immersive experience for attendees. During their stay, our dealer’s had free range of the resort to explore, relax, catch up with old friends, make new ones, and of course, meet with their sales representative(s) to game plan and set expectations for the upcoming year.

Throughout the week, we programmed dinners, lunches, meetings and various receptions, all stylized with Vossen-specific branding and souvenirs for our Dealers to take home. We hope you enjoy this look into our 2023 Vossen Dealer Retreat.

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In an effort to break the trade show mold, we invited some of our Asian dealers and distributors to spend a few days with Team Vossen in Bali. The 2020 Wheel Lineup was on full display, with over 20 new forged and Hybrid Forged designs, giving these clients an advanced peek at what will be on display next week at the Engineered Art Gallery in Las Vegas as well as inside the SEMA Show (Booth 45107).

Hosted at the W Hotel in Seminyak, Bali, the Vossen Dealer Retreat was a much-needed opportunity to spend one-on-one time with clients as well as a forum for them to meet one another and learn about neighboring markets and styles. With the sunset over the ocean in the background, Team Vossen gathered each night for cocktails and dinner after meetings and relaxation throughout the day.

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Vossen’s European efforts at Essen Motor Show usually collide with Art Basel on the calendar, so getting involved in the city’s festivities is a difficult task. However, a perfect storm of venues, concepts and partners led to Vossen’s first formal participation in the events in not just one, but two locations throughout Wynwood.

In partnership with SWARM (@swarm_eventagency) and Hive Wynwood (@hivewynwood), we enlisted the help of local artist and designer, Surge (@illsurge), to hand paint a new Lamborghini Urus (thanks to our friend @lambo_laparl!). With acrylic paint pens in mind, we brought the Urus over to our friends at Metro Group (@metrowrapz) to wrap the Italian luxury USV in a matte white finish, creating the perfect blank canvas for Surge to spill his mind.

Fitted with 23″ Vossen Forged S17-01 wheels, the Urus had a very striking look before Surge got underway. Painting and doodling Thursday and Friday night, Surge put the finishing touches on his piece just in-time for the weekend to begin!

Across Wynwood, at the old RC Cola Factory, another event called Basel House (@baselhouse) was home to our second display: the Wheel Bouquet originally created for the Vossen Gallery at SEMA 2018. Amidst dozens of street artists that were painting murals throughout the freshly-refinished RC plant the bouquet was on exhibit, with Vossen’s Urban Automotive (@urbanautomotive) Range Rover and Novitec (@novitecgroup) Ferrari 488 on display beside it. Throughout the weekend the Basel House was home to a variety of concerts, live art exhibitions and an assortment of vendors, with the Vossen Forged duo and bouquet front and center.

As quick as our Art Basel 2018 plan came together it was over, and all that remained was the freshly-painted Lamborghini Urus and a flash of memories! It couldn’t’ve happened without some amazing friends and partners in the Miami area and beyond and we are elated with our first Art Basel presence!

THANKS TO OUR PARTNERS:

SURGE /// @illsurge
Metro Group /// @metrowrapz
SWARM Event Agency /// @swarm_eventagency
Lamborghini Urus /// @lambo_laparl
HIVE Wynwood /// @hivewynwood
Basel House /// @baselhouse
Mana Wynwood /// @manawynwood
Navin Singh

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