At Vossen Wheels, innovation and craftsmanship are at the core of everything we do, and this year’s 2024 SEMA display was the ultimate expression of our brand’s ethos. Standing over 100 feet long, this was the largest and most ambitious booth we’ve ever created. It wasn’t just a showcase—it was a statement. Our in-house engineering team fabricated the entire structure in phases to assist with assembly on site in Las Vegas. Each and every display shelf was held together with custom branded aluminum plates, bolted to T-nuts… 13,000 total to be exact. The booth was entirely handmade, meticulously constructed with extruded T-Cell aluminum, showcasing the perfect balance between modern industrial design and premium aesthetics. Every element was purpose-built to encapsulate the essence of Vossen: Passion, Precision, and Performance.

The entrances to the booth were illuminated with custom LED lighting that guided attendees into our private gallery after being greeted by our hostesses. Inside, over 100 of our latest designs were displayed, including our all-new Vossen Forged VPS Series, our newest additions to the 8-Lug market with the GNX line, and additions to our customers favorites. On one side of the booth, are latest forged designs were displayed, on the opposite side was our entire Hybrid Forged range. Included in the display were new visions from our collaborative wheel partners at Champion Motorsport, Novitec and Urban Automotive. At the outside of the booth, the 20×100 expanse couldn’t be missed with bold, branded red plexiglass walls on the exterior added a striking visual element that turned heads and created a buzz throughout the event. These walls stood out visually in our token color, Vossen Red.

This year’s SEMA display was more than just a booth—it was a celebration of the relentless pursuit of perfection that drives Vossen. We wanted to give visitors an unparalleled experience, blending cutting-edge design with our unwavering commitment to innovation and our brand integrity. Each afternoon, our dealers and distributors were welcomed for an open bar experience to set the stage for the evening’s in Las Vegas. From the materials used to the layout of the wheels, every detail was carefully considered to make this booth an iconic centerpiece at SEMA. We are proud to have set a new benchmark for our brand, and we’re already looking forward to pushing the boundaries even further in the future. Thank you to everyone who visited and shared in this moment with us—see you next time.

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Starting in July of 2023 with a Brooklyn Grey BMW G81 Touring, the car arrived from London into Miami with a team of 4 eager to change the game. Dylan, Gina, & Jake were led by their fearless leader Rhys for what was about to be 6-months of the biggest build of the year and the sleepless nights to go along with it. Now, anyone who knows the car scene these days understands just how “big” you have to go to get everyone’s attention– luckily for this team, they simply will not stop at mediocrity. The team called on their friends at CSF & Air Lift to keep not only the engine temps low and the performance high, but to lay this family hauler out in the Florida sun properly on air suspension. Of course the factory colors are never enough, so Khaki Green from Inozetek was the first outfit of choice for the debut.

If you didn’t know already, the team at R44 & MHC have a tendency to make some carbon fiber parts from time to time– so every panel, including the roof, was removed and replaced with the carbon alternative. Although the power additions came from PSI in Orlando, we’ll take the credit for it being in Florida since nothing stays stock for longer than break in miles here. One critical piece to this puzzle was the ECU, and since the crunch was on for MPact in the Pocono’s, Rhys decided to overnight ship Dylan and the ECU to their tuner back in the UK and return with it revamped.

While Dylan ran a quick errand back to his house, Danny and the team at Slammered got to work on lowering this behemoth properly– With the help of Turn 14′s lighting-fast shipping times, this wagon was on the ground, literally, within 3 days and able to stop the show at Cars and Coffee Palm Beach. For the summer debut, the R44 team chose our 20″ Vossen Forged S21-02 finished in Brushed Gloss Clear to help bring some light to the one-off EBC stopping power.

If you ever want to understand the true meaning of Nooks and Crannies, ask Jake from Base Wraps how tedious Rhys is when it comes to wrap installation. The M3 Touring had the doors, hatch and hood off the car before the first lunch break.

Once the car had those small modifications completed, it was off to MPact to start the Coast to Coast tour– The R44 team doesn’t like to take any shortcuts, so they started much further north on the coast to get the full effect, besides it was Sea Turtle Season in South Florida anyway.

After making it’s rounds at Turn 14, IND, shop here shop there and shop over there, the calendar months flipped over to October and the team found themselves on driving down PCH with what felt like a stock car. Luckily, boredom is the only person not making this intercontinental trip. If you follow Rhys on his social platforms, you know that he want’s the max amount of power in everything, even the shop car. That being said, down he went to Studio RSR, found some extra room in the engine bay and made some calls to build the world’s first Single Turbo setup for the factory platform and Mr. Tom Wrigley went to work. We all want big power in a small package, but this Precision Turbo setup quite literally was fabricated in the UK and stuffed in Tom’s suitcase at Heathrow. While it was down for some open heart surgery, why not change the color of the car, right? And while we’re at it, let’s add more carbon (if these guys could make a carbon fiber dip stick they would) and dress up the engine bay with gifts from Golden Wrench. When you were kid, who didn’t think every car need LED’s and the most satisfying Paddle Shifter’s ever, thank you JQWerks for making this childhood dream a clicky reality.

And if you forgot where you were reading this blog post, of course the shoes were changed for SEMA, and Carbon? Of Course. We decided to debut our all-new Vossen Forged S21-08 in a Patina Gold to make this car pop if it didn’t already (if you’re wanting the same pop, this wheel could be yours in early ’24) After those were done, it was off to cruise through the desert one last time before the debut at the CSF Booth, front and center at the 2023 SEMA Show.

Fast forward a few more weeks and the station wagon was headed back to Europe for Essen Motor Show– We’re not sure how many of you have booked flights for cars recently, but First-Class, Extended Leg Room, and 5-Checked Bags doesn’t even begin to scratch the surface for cost, let alone the meal isn’t included…

The car made a quick stop for the family back home before taking the stage at our friends Camber Inc’s booth at the 2023 Essen Motor Show– Slammed and showcased front and center for the week-long extravaganza, the Narwhal Blue boosted family hauler was the guest of honor for the private party and hid it’s jet lag better than anyone there.

If you haven’t seen photos of this feat of a machine yet, below you’ll find every angle of it in its latest form. This is the first of many builds with us and R44 Performance, we respect their continued viewpoint of not stopping until it stops the show– What’s next? Who knows, but it’ll be full bolt ons before its first oil change.

Vossen Forged S21-08 – Dymag Carbon Barrel
Patina Gold

Wheel Specs: 20×10″ 20×11″

Tire Specs: 285/30/20 295/30/20

The post From Coast to Coast: The Story of R44 Performance and their Frequent Flyer M3 Touring appeared first on Vossen Wheels.

When conceptualizing ideas and methods to showcase our newest designs, one main recurring theme was more prominent than most– Consistent media across the board from clients to consumers. Our brand image and presence is everything to us and our customers hold continued high standards for this reason. The display had to be as good, if not better than our product.

Being from Miami, we have the repeated luxury of art and design being showcased so frequently in our backyard. What more perfect way to display our latest additions than a massive 50×30′ gallery amidst the madness of the Las Vegas Convention Center.

We chose this design for a modern, art gallery style to allow our customer’s and client’s to be “removed” from the show when they enter the show. The walls were purposely made 16-feet high to match the average height of our factory machines and layout so it’s strictly just the wheel details being exhibited. The ledges were placed at 4-feet high to put the intricacies of the wheels at eye-level for any of the visitors. The upper bar-sconces were mounted at 8-feet to allow light to travel down on both the Vossen Red walls and the top of the wheel barrel to emphasize width and design. 

The lighting for this showcase was a feat in it’s own as we wanted to match our same studio style lights but allow the booth-visitors to get a similar image on their cell-phone, flash free. Over 1000 feet of dot-less LED’s were used for lighting the wheels in this showcase, and 50 RGB tubes were utilized for the hint of red beneath the ledge as you walked through the booth. 

Covering all of the 50×30’ gallery was a custom-made 0% black-out curtain with a gloss white backing up-top. This bounced the convention center lights back up away and allowed us to control 100% of the lighting for our booth. On the Left and Right side of our meeting rooms, our Vossen V-Shields were made in high-density foam to project our videos and content in 4K for customers to view as they walked through the gallery.

The outer pillars on one end of the booth showcased our most-popular Hybrid Forged 5-lug designs like the HF-5 and all-new HF-7, while adding in the latest addition to our offering, the first floating-center cap Hybrid Forged wheel: The HF-8.

At the opposite end, the same design was mirrored to showcase our 6-lug Hybrid Forged Wheels and teased the booth visitors with an entirely new center-cap that was hand-delivered just for this event.

In the center of attention were our meeting rooms while on the outside walls 25 brand-new designs were carefully placed. Amongst them was our S21 series received 3 additions that will be available in Monoblock, 3-Piece, and Carbon applications.

Every aspect of this booth had a multi-functional purpose or intention behind it— Our brand image and presence is everything, so every image captured by our visitors already exceeds expectations. Overall, this exhibit took a massive amount of teamwork and man-hours— plenty of sleepless nights were had to ensure it’s success and it was worth every second. 

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Our sales, customer service and manufacturing teams are fully operational. We are currently allowing all staff that can work from home to exercise that option while our factory and warehouse staff are taking every necessary precaution to stay safe. 

At this time, disruptions are minimal and clients are receiving the same high level of service. 

We want to thank all doctors, nurses, first responders and all those who are on the frontlines fighting this crisis for their sacrifice, hard work and dedication.

Sincerely,

Team Vossen

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The Engineered Art Gallery at the Waldorf Astoria in Las Vegas was the place to be during SEMA earlier this month. With the full 2020 Vossen Wheels lineup on display, as well as a detailed guide through the Vossen Forged manufacturing process, the gallery’s focal point was the robotic demonstration by our partners at IA Robotics (@ia_robotics.s) and Fanuc America (@fanucamerica).

A wide variety of cars were on display out front, from the new Supra by Ultimate Auto (@ultimateauto) to the Urban Automotive (@urbanautomotive/@tagmotorsports) G700s, with Novitec widebody cars and Audi R8s in between.

Meanwhile, at the SEMA Show, a new, improved version of last year’s centerpiece, the Vossen Wheel Tree Sculpture, was on display to show the new lineup to the masses passing through. With nearly 40 wheels and a 360° view of the display, the tree was a refreshing sight to see in the otherwise-repetitive trade show environment.

Many thanks to our partners at the Waldorf Astoria (@WALasVegas) and Identity Brand (@IdentityBrandLV) for their help making such an event happen, and thanks to everyone that attended our private gallery and that stopped by the SEMA 2019 booth.

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Going back to 2010 at our first Camber event in Europe, Marius and his team have always taking the event space by storm with an out-of-the-box approach. No two event setups are the same and the individualism in each element is a perfect marriage with the Vossen brand. We’re beyond stoked to announce our collaboration with Camber and have a slew of events on tap to hit the European markets with fresh content. What better place to launch the collaboration than at Essen Motorshow!

Camber approached us with an open element booth design with a rooftop area for activations and plenty of room for branding– we wanted to have a touch of Miami to the design elements for the second phase, so the retro wave inspired artwork was a must for the Miami Vice relation. On top of exclusive merch and promotional items, we showcased our unreleased S21-08 on the R44 M3 Touring. This car, although big enough to haul the trailer for the booth supplies, fit right at home in the front of the booth– if the size wasn’t enough for people to spend time looking at, the hood of the M3 stayed at home to showcase their brand-new turbo kit for the platform.

This is the first of many event activations and branding experiences with Camber and ourselves — we’re excited to get out and about to other shows around the globe. Want to see us at one? Drop us a line and we’ll check it out.

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Vossen Dealer Retreats are not your typical trade shows. And by that, we mean that each attendee is hand-picked and the intention of the retreat is to further develop relationships with the people who have helped shaped this business since its start: our dealers. While many industry events focus solely on showcasing products and services to potential buyers, Vossen Dealer Retreats prioritize building relationships and fostering an environment of collaboration and innovation within our global dealer network.

For our first dealer retreat since the pandemic, we chose the picturesque Sri Panwa Resort in Phuket, Thailand. Situated on 40 acres of lush greenery, we transformed a 4-Bedroom Villa into a showroom for some of our top dealers in Asia and Australia. 25 of our newest Vossen Forged designs were on display, along with wheel accessories and new Hybrid Forged designs that’ll be launching later this year.

Unlike traditional trade shows, which can be overwhelming and impersonal, Vossen Dealer Retreats provide a more intimate and immersive experience for attendees. During their stay, our dealer’s had free range of the resort to explore, relax, catch up with old friends, make new ones, and of course, meet with their sales representative(s) to game plan and set expectations for the upcoming year.

Throughout the week, we programmed dinners, lunches, meetings and various receptions, all stylized with Vossen-specific branding and souvenirs for our Dealers to take home. We hope you enjoy this look into our 2023 Vossen Dealer Retreat.

The post Vossen Dealer Retreat 2023 – Sri Panwa, Phuket, Thailand appeared first on Vossen Wheels.

In an effort to break the trade show mold, we invited some of our Asian dealers and distributors to spend a few days with Team Vossen in Bali. The 2020 Wheel Lineup was on full display, with over 20 new forged and Hybrid Forged designs, giving these clients an advanced peek at what will be on display next week at the Engineered Art Gallery in Las Vegas as well as inside the SEMA Show (Booth 45107).

Hosted at the W Hotel in Seminyak, Bali, the Vossen Dealer Retreat was a much-needed opportunity to spend one-on-one time with clients as well as a forum for them to meet one another and learn about neighboring markets and styles. With the sunset over the ocean in the background, Team Vossen gathered each night for cocktails and dinner after meetings and relaxation throughout the day.

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Vossen’s European efforts at Essen Motor Show usually collide with Art Basel on the calendar, so getting involved in the city’s festivities is a difficult task. However, a perfect storm of venues, concepts and partners led to Vossen’s first formal participation in the events in not just one, but two locations throughout Wynwood.

In partnership with SWARM (@swarm_eventagency) and Hive Wynwood (@hivewynwood), we enlisted the help of local artist and designer, Surge (@illsurge), to hand paint a new Lamborghini Urus (thanks to our friend @lambo_laparl!). With acrylic paint pens in mind, we brought the Urus over to our friends at Metro Group (@metrowrapz) to wrap the Italian luxury USV in a matte white finish, creating the perfect blank canvas for Surge to spill his mind.

Fitted with 23″ Vossen Forged S17-01 wheels, the Urus had a very striking look before Surge got underway. Painting and doodling Thursday and Friday night, Surge put the finishing touches on his piece just in-time for the weekend to begin!

Across Wynwood, at the old RC Cola Factory, another event called Basel House (@baselhouse) was home to our second display: the Wheel Bouquet originally created for the Vossen Gallery at SEMA 2018. Amidst dozens of street artists that were painting murals throughout the freshly-refinished RC plant the bouquet was on exhibit, with Vossen’s Urban Automotive (@urbanautomotive) Range Rover and Novitec (@novitecgroup) Ferrari 488 on display beside it. Throughout the weekend the Basel House was home to a variety of concerts, live art exhibitions and an assortment of vendors, with the Vossen Forged duo and bouquet front and center.

As quick as our Art Basel 2018 plan came together it was over, and all that remained was the freshly-painted Lamborghini Urus and a flash of memories! It couldn’t’ve happened without some amazing friends and partners in the Miami area and beyond and we are elated with our first Art Basel presence!

THANKS TO OUR PARTNERS:

SURGE /// @illsurge
Metro Group /// @metrowrapz
SWARM Event Agency /// @swarm_eventagency
Lamborghini Urus /// @lambo_laparl
HIVE Wynwood /// @hivewynwood
Basel House /// @baselhouse
Mana Wynwood /// @manawynwood
Navin Singh

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In case you missed it, the Vossen Europe stand at Essen Motor Show was filled with two of the most exclusive cars of the show, including NOVITEC GROUP’s N-Largo McLaren 720S and one of 499 Ferrari LaFerraris.

Click here for full gallery

Click for full photo gallery

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