Behind the Scenes / Dealer Spotlight / Events / Features

Vossen Dealer Retreat 2023 – Sri Panwa, Phuket, Thailand

Posted on May 10, 2023 by

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Vossen Dealer Retreats are not your typical trade shows. And by that, we mean that each attendee is hand-picked and the intention of the retreat is to further develop relationships with the people who have helped shaped this business since its start: our dealers. While many industry events focus solely on showcasing products and services to potential buyers, Vossen Dealer Retreats prioritize building relationships and fostering an environment of collaboration and innovation within our global dealer network.

For our first dealer retreat since the pandemic, we chose the picturesque Sri Panwa Resort in Phuket, Thailand. Situated on 40 acres of lush greenery, we transformed a 4-Bedroom Villa into a showroom for some of our top dealers in Asia and Australia. 25 of our newest Vossen Forged designs were on display, along with wheel accessories and new Hybrid Forged designs that’ll be launching later this year.

Unlike traditional trade shows, which can be overwhelming and impersonal, Vossen Dealer Retreats provide a more intimate and immersive experience for attendees. During their stay, our dealer’s had free range of the resort to explore, relax, catch up with old friends, make new ones, and of course, meet with their sales representative(s) to game plan and set expectations for the upcoming year.

Throughout the week, we programmed dinners, lunches, meetings and various receptions, all stylized with Vossen-specific branding and souvenirs for our Dealers to take home. We hope you enjoy this look into our 2023 Vossen Dealer Retreat.

About the Author

Kyle Martin

Marketing Director at Vossen who loves talking about automotive culture with a specific background in Domestic Muscle. Past vehicles have been featured on Magazines and T.V. with multiple car show wins for various awards.