Apparel
Our Largest SEMA Display Yet
At Vossen Wheels, innovation and craftsmanship are at the core of everything we do, and this year’s 2024 SEMA display was the ultimate expression of our brand’s ethos. Standing over 100 feet long, this was the largest and most ambitious booth we’ve ever created. It wasn’t just a showcase—it was a statement. Our in-house engineering team fabricated the entire structure in phases to assist with assembly on site in Las Vegas. Each and every display shelf was held together with custom branded aluminum plates, bolted to T-nuts… 13,000 total to be exact. The booth was entirely handmade, meticulously constructed with extruded T-Cell aluminum, showcasing the perfect balance between modern industrial design and premium aesthetics. Every element was purpose-built to encapsulate the essence of Vossen: Passion, Precision, and Performance.
The entrances to the booth were illuminated with custom LED lighting that guided attendees into our private gallery after being greeted by our hostesses. Inside, over 100 of our latest designs were displayed, including our all-new Vossen Forged VPS Series, our newest additions to the 8-Lug market with the GNX line, and additions to our customers favorites. On one side of the booth, are latest forged designs were displayed, on the opposite side was our entire Hybrid Forged range. Included in the display were new visions from our collaborative wheel partners at Champion Motorsport, Novitec and Urban Automotive. At the outside of the booth, the 20×100 expanse couldn’t be missed with bold, branded red plexiglass walls on the exterior added a striking visual element that turned heads and created a buzz throughout the event. These walls stood out visually in our token color, Vossen Red.
This year’s SEMA display was more than just a booth—it was a celebration of the relentless pursuit of perfection that drives Vossen. We wanted to give visitors an unparalleled experience, blending cutting-edge design with our unwavering commitment to innovation and our brand integrity. Each afternoon, our dealers and distributors were welcomed for an open bar experience to set the stage for the evening’s in Las Vegas. From the materials used to the layout of the wheels, every detail was carefully considered to make this booth an iconic centerpiece at SEMA. We are proud to have set a new benchmark for our brand, and we’re already looking forward to pushing the boundaries even further in the future. Thank you to everyone who visited and shared in this moment with us—see you next time.
