With three new lines of wheels ready for debut, new additions to the VF Series and additions to the Vossen Forged: Precision Series, it was direly necessary for us to find a new way to engage our audience at the SEMA Show in Las Vegas. With many ideas on the table for ways to revamp our previous models, the Vossen Sky Lounge was born.
Taking over the Emperor Suite in the Mandarin Oriental for an entire week, we began devising our plans for laying out the space, working closely with Yoanna, from Think Red Inc, we somehow managed to layout places for nearly 70 new wheels from all-new series such as the Vossen Forged LC Series and CG Series, as well as our new collaboration with Work Wheels Japan, called the Vossen x Work Series.
Spanning three evenings, marked by specific metal tickets for each, we hosted hundreds of our closest friends, fans, and industry partners, showing off what we’ve been working so hard on in our new TUV Verified forged wheel factory, right here in Miami, Florida. And while we look back on that short week in Vegas just a couple months ago, we still can’t help but thank everyone that made it happen and everyone who came out and partook in the Vossen Sky Lounge.