Vossen Dealer Retreat | Riviera Maya, Mexico

For four days on Mexico’s Caribbean coast, Vossen brought together more than 60 of its most valued dealer partners from across North America, Central America, South America, and Canada — not for a trade show, but a retreat built for the people who’ve helped build this brand for two decades.

The setting was The Riviera Maya EDITION at Kanai, a 620-acre sanctuary set into mangrove forest along two miles of white-sand coastline. “Kanai” translates to paradise on earth, and the property lives up to the name: ocean and mangrove views from every room, a lagoon-sized pool, and a culinary program spanning five venues from acclaimed Mexican chef-restaurateurs. Every detail of the week — wheel displays, credentials, cocktails, run of show — was designed to match.

Introducing G2 — Duoblock, Reimagined

The retreat marked the debut of an entirely new series: G2, Vossen’s next evolution of Duoblock 2-piece construction. G2 is a ground-up rethink of what a 2-piece wheel can be — engineered for a cleaner barrel profile, tighter tolerances, and a fitment philosophy built around how dealers spec wheels today.

The Lineup Deepens

Alongside G2, we expanded three core forged and flow-formed families:

GNX adds GNX-04, GNX-05, GNX-06, and GNX-10 — new silhouettes built on the platform’s signature lip combined with deep concave design language.

VPS welcomes VPS-10, VPS-11T, and VPS-12, extending a series known for its precision-machined aesthetic into new sizing and fitment territory.

GEN grows with GEN-07, GEN-08, GEN-09, GEN-20, GEN-21, and GEN-22 — six new additions spanning daily-driver profiles to statement fitments.

Dealers also got a first look at the complete HFX lineup, Vossen’s dedicated truck and SUV program, reflecting the brand’s continued push into 6-lug and 8-lug fitments.

More Than a Product Reveal

Sixty dealers. Four regions. One resort built to feel like nowhere else on earth. The Riviera Maya retreat was where Vossen showed what’s next — and a thank-you to the partners who made two decades of Engineered Art possible.

The wheels were the headline. The relationships were the point. Thank you to all of our dealers and distributors for making 20 years possible.

Welcome to the next era of Vossen.