Behind the Scenes / Events / Features

Vossen Gallery and SEMA 2019 Booth

Posted on November 23, 2019 by

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The Engineered Art Gallery at the Waldorf Astoria in Las Vegas was the place to be during SEMA earlier this month. With the full 2020 Vossen Wheels lineup on display, as well as a detailed guide through the Vossen Forged manufacturing process, the gallery’s focal point was the robotic demonstration by our partners at IA Robotics (@ia_robotics.s) and Fanuc America (@fanucamerica).

A wide variety of cars were on display out front, from the new Supra by Ultimate Auto (@ultimateauto) to the Urban Automotive (@urbanautomotive/@tagmotorsports) G700s, with Novitec widebody cars and Audi R8s in between.

Meanwhile, at the SEMA Show, a new, improved version of last year’s centerpiece, the Vossen Wheel Tree Sculpture, was on display to show the new lineup to the masses passing through. With nearly 40 wheels and a 360° view of the display, the tree was a refreshing sight to see in the otherwise-repetitive trade show environment.

Many thanks to our partners at the Waldorf Astoria (@WALasVegas) and Identity Brand (@IdentityBrandLV) for their help making such an event happen, and thanks to everyone that attended our private gallery and that stopped by the SEMA 2019 booth.

About the Author

Sam Dobbins

Many years as an automotive photojournalist, with work published in countless worldwide publications, have led to Sam's role as Vossen's Creative Director, traveling around the world to document the culture of Vossen and its supporters.