The wheel industry has been plagued, particularly in recent years, by an insurgence of counterfeit products in the market. Asian countries have been the epicenter to these counterfeiting issues for many years and, as a result, Vossen has been working very diligently to combat the flood of counterfeit products in the market as well as imposters of the brand. Malaysia is the most recent frontier in Vossen’s crusade against counterfeit wheels, and with the help of Authentic Wheels Centre (@awc_authenticwheels), located in Bandar Sunway, we are one step closer to eradicating counterfeits.
Authentic Wheels Centre (@awc_authenticwheels) is now the exclusive distributor for Vossen in Malaysia, offering the full range of Vossen, Vossen Forged, and Vossen x Work wheels to the Malaysian market. While Ivan, the director of AWC, has been distributing Vossen Wheels as Hup Shun Tyres for several years now, it’s with the establishment of AWC that sole distribution has been awarded, and we hope to this new presence of authentic Vossen Wheels combat the counterfeit influx that Malaysia has seen.
Educating the international market on the importance of buying authentic wheels is a broad endeavor, and it extends much deeper than increasing profits for a manufacturer. Vossen Wheels adhere to a number of different testing standards, particularly TÜV Austria, ensuring both strength and safety in the product, even when being pushed to the utmost limits. Counterfeit and replica wheels may copy the logo of the manufacturer, but rarely adhere to the same testing standards, resulting in not only an inferior, fake product, but unknown and unsafe performance.
It’s our hope that, with the establishment of Vossen Malaysia and many other Asian and European distributors, that we can begin to eliminate inferior counterfeit wheels, while bringing the Vossen culture and community to new places. To our Malaysian fans and customers, thank you for your support and interest in our brand and learning more about the quality of the wheels we produce, and to those new to and unfamiliar, please visit Authentic Wheel Centre to see for yourself and learn exactly what makes Vossen Wheels a superior brand.