UV-7

Collaboration

Urban Automotive’s philosophy is aimed at providing a discrete and timely alternative to personalizing a Land Rover or Range Rover. Founded in 2013, Urban Automotive’s original focus was on the Defender, revising the classic, purpose-built design for more urban driving and performance, eventually leading to an LS3-swapped Ultimate Edition.

In 2023 Urban Automotive expanded, enveloping more of the Rover models in their range of customization and focusing on some of the newer models in the brand’s lineup, such as the Range Rover Sport, Evoque, Vogue, and now the SVR. Hand-laid carbon fiber aero components create an elegant but aggressive new style to the new range of Rovers, accented by individualized interiors and, of course, wheels.

Urban Automotive & Vossen 

A mutual adoration of precision craftsmanship and refined individuality led to early discussions between Urban Automotive and Vossen Forged, with a bespoke Land Rover and Range Rover forged monoblock wheel as an end goal. Urban’s existing aero and interior modifications laid the perfect foundation for creating a uniquely-refined new model Rover and acted as the ultimate inspiration for the UV-4 and UV-5 forged wheel designs. With the introduction of the Rolls Royce Ghost and Cullinan platforms, it’s only fitting that full-face with a floating center cap were options.

Relying on Vossen’s TÜV Verified forged wheel design and manufacturing process, the Urban Automotive x Vossen Forged wheels took shaped, with the most paramount attention focused on complementing the original Land Rover and Range Rover designs as well as Urban’s variety of components.