When one thinks of the scale and undertaking of Essen Motorshow, the first thing that comes to mind is the curated selection of cars and the level of modification and upgrades each of them has. Having wrapped up the US tour with the R44 Performance Crew, we wanted to keep the ball rolling with something special and a fresh launch to our partnership with our friends at Camber.
Going back to 2010 at our first Camber event in Europe, Marius and his team have always taking the event space by storm with an out-of-the-box approach. No two event setups are the same and the individualism in each element is a perfect marriage with the Vossen brand. We’re beyond stoked to announce our collaboration with Camber and have a slew of events on tap to hit the European markets with fresh content. What better place to launch the collaboration than at Essen Motorshow!
Camber approached us with an open element booth design with a rooftop area for activations and plenty of room for branding– we wanted to have a touch of Miami to the design elements for the second phase, so the retro wave inspired artwork was a must for the Miami Vice relation. On top of exclusive merch and promotional items, we showcased our unreleased S21-08 on the R44 M3 Touring. This car, although big enough to haul the trailer for the booth supplies, fit right at home in the front of the booth– if the size wasn’t enough for people to spend time looking at, the hood of the M3 stayed at home to showcase their brand-new turbo kit for the platform.
This is the first of many event activations and branding experiences with Camber and ourselves — we’re excited to get out and about to other shows around the globe. Want to see us at one? Drop us a line and we’ll check it out.